Have you decided to start your own business as a beauty professional? Great! The next step is creating your brand! This is one of the most exciting and fun parts of starting your own business. From your logo to how you design your space, you should create a vibe that is consistent with your branding. Having solid branding for your business will also make you look more professional to your clients. You can start creating your brand by asking yourself a few questions:

1. What Services are you going to provide and who is your target customer?

Are you a hair stylist who specializes in using organic products? Or maybe you are a lash artist who mainly services women? A Barber who services mostly men? Everything about your brand should be a representation of the services you provide along with being attractive to your target customer. Think about what colors, fonts and images align best with what your business provides.

2. What Kind of Experience do you want to Provide to your Clients?

The kind of environment and experience you want to create for your clients should come through in your branding as well. Are you going for a luxurious experience? Or are you thinking more laid-back? Start creating your brand personality by asking yourself these questions!

Now that you’ve taken some time to think about how you want to brand your business, it’s time to start putting it all together. If you need to get logo ideas, try browsing stock photo websites such as Adobe Stock or Shutterstock. There are also some great apps such as Canva where you can design a logo on your own. If you are not comfortable designing your own logo, you can always reach out to a Graphic Designer for help!

Your branding should include the following items:

Logo Design - Make sure you have different variations for use on different backgrounds, it’s best to have a full color, black and white version of your logo.
Color Palette / Fonts - Your brand colors should include 2 - 4 colors that are integrated into your logo, website, marketing materials and possibly even your actual work area (paint colors, artwork, etc.) You will also need to decide which font you want to use for your branding, usually it will be whichever font was used in your logo design.
Business Cards/Marketing Materials - Business cards may seem old school but it’s always nice to be able to hand something tangible to your clients especially if you decide to create a loyalty rewards or referral program - you can incorporate that into your business card design. Another great idea is to have bags with your logo on hand for clients who purchase product from you to take home.
Website / Social Media Elements - Incorporate your branding into your website or booking site by simply uploading your logo and including your brand colors. Lastly, don’t forget about your social media pages, make sure you have your logo and brand colors carried throughout your Instagram, Facebook and any other social media site you utilize to promote your business.

It may seem like a lot of work to brand your business, but it will be worth it! Branding is important because it creates a memorable impression on your clients and allows your clients to know what to expect from your business. It is a way of distinguishing yourself from the competition and showing what it is you offer that makes you the better option!