How to Pay your Suite Rent in Product Sales

Selling beauty products out of your salon suite can pay your weekly rent when done properly! As a salon owner, you have the freedom to sell whichever products you choose, selecting products that both you and your clients love will keep them coming back for more!

Choose your Brand

The first step to running any successful business is to choose your brand. Not just the brand of the products you will sell, but the brand of your salon and how it connects with those products. Is your specialty blonde hair? If so, be sure to have a wide variety of products targeted to clients with lighter hair. Are you an esthetician? Skin care products for your clients to take home is a must. Maybe you run a side business creating jewelry, have that on display as well! In a more direct sense, choosing the actual brand of the products you are selling requires some thought as well. The most important factor in choosing the right product brand is to choose a brand you love, a brand that you use on your clients during their service and a brand that you would use at home on yourself.

Setting your Prices

If you are just starting out in your salon, you can’t afford to discount your products just yet. Save the discounts for later when you identify products that aren’t selling. In the beginning, it is important to do your research. You want to find the perfect balance between setting a price that is profitable for you and also a fair price to your clients. Once you find that perfect balance, you should have no issue selling products in your salon. Here are a few common pricing strategies for you to consider:

1. Cost plus pricing —The most simple strategy is to calculate your costs and add a mark-up

2. Competitive pricing—Set your prices based on what the competition charges (research other salons in your area and see what they are charging for the same products)

3. Value-based pricing—Setting a price based on how much you believe the customer will pay for it

Promote and Advertise

Now that you have chosen the right products and have them set at the right price, it is time to advertise and sell these awesome products to your clients! The first step is to use the products you love on your clients during their service, make sure you are explaining to them what you are using and why it is beneficial. During their service, suggest products that are specific to their needs and offer to help them choose a great product to take home after their service is done.

Another great way to promote your products is to utilize your social media platforms to promote your products. Tutorial videos or even how-to videos while servicing a client are both great ways to get the word out about your products and the best ways to use them. If your clients see you using the products on yourself or on your clients they will trust that you believe in those products and be more likely to purchase them from you.

Now that you have all these great tips on how to successfully sell products within your salon, get out there and put them to work!

Exclusive Perks for Vibe Beauty Professionals

When you join the Vibe community you get access to exclusive perks, education and tools to help you grow your business! At Vibe Salon Suites, we are not just your landlord, we are your business partner! We want you to succeed and will do everything possible to help you make your dreams a reality.

Professional Liability Insurance

Take advantage of an affordable, comprehensive liability insurance program at an exclusive rate of just $139 per year designed for independent beauty professionals through Elite Beauty Society.

Gloss Genius All-In-One Business Solution

Automated appointment scheduling, credit card processing, and built-in marketing tools provide everything you need in one convenient bundle for only $20/month! Click here to learn more about Gloss Genius.

Discounts on Products & Beauty Supplies 

We've partnered with some of the biggest names in the beauty supply industry such as SalonCentric, CosmoProf and Premier Beauty to offer our professionals exclusive discounts!

Vibe Pro App - Coming Soon! 

Our exclusive app for Vibe Beauty Professionals will be packed full of educational resources, access to exclusive deals and convenient tools such as suite maintenance requests and more!

How to Encourage your Clients to Support your Business during the Coronavirus Outbreak

There is no doubt that the Coronavirus outbreak has put everyone on edge especially independent beauty professionals. Drastic measures have been taken to increase social distancing resulting in salon closures and postponed appointments. This will no doubt have a negative impact on small businesses across the nation so it is important to ensure you are utilizing this time off to grow your business. Here are some ideas on how you can encourage your clients to support your business during this uncertain time:

• Gift Certificates - Encourage your clients to purchase gift certificates to be used at a later time. As you are rescheduling appointments, ask your clients if they would like to purchase a gift certificate in the amount of the services they are planning to have. Most people understand that this is a hard time for your business so they may be willing to purchase their services ahead of time.

• Reviews - Online reviews and referrals are a great way to drive new business. While most of your clients are staying home they should have plenty of free time to go online to your website or social media pages and leave a great review.

• Increase Social Media Interaction - Make sure you are posting to social media as much as possible and encouraging your followers and clients to like, share and comment on your posts. This will help increase your online visibility and increase your number of followers. Focusing on your social media content and visibility is a great way to pass the time and the positive results will end up benefiting your business far past the time when this outbreak is over.

• Book Future Appointments - Encourage your current and future clients to book their appointment for a later date. You will most likely have a full book in the months to come so planning ahead and making sure you have your appointments booked ahead of time will help keep you organized for that busy time.

• Sell Products Online or Offer Porch Delivery - Selling products is a great way to keep income coming in while you are unable to service your clients. Now more than ever, your clients will need to take care of their hair from home. Encourage them to invest in products they can use from home such as conditioning treatments or to stock up on products to help your business during this time. Many beauty supply companies are offering independent beauty professionals the opportunity to purchase products online through their website and have them drop-shipped to your clients home. Make sure you are promoting this service through your social media pages and website.

Lastly, it is important to stay positive and realize that there is the opportunity for a great outcome after all of this. You should take this time to focus on doing all of the things you never had time to do before - update your website or booking page, spend more time increasing your social media following and take the time to watch online tutorials or videos to help build your skills. Once you return back to business as usual, you will have a great foundation to build on and plenty of appointments to fill your books.